Table of Contents
Music is a universal language; using it in advertising engages the viewer and makes the advertisement more memorable. Make sure the tone of the song fits the emotional mood you want to express in the ad and for the product when choosing a song for a commercial. Consider the artist as well; you want to make sure that the artist promoting your brand is someone you feel comfortable with, so look for lesser-known artists for budget-friendly possibilities. Songfindr has a large collection of commercial music. To choose the appropriate song for your commercial, go to the browse page and use the built-in filters.
Choosing Music for Your Ad
When looking for commercial music, consider the message you want to send with your ad. Go for music that has a similar tone to your ad's atmosphere — for example, if you want to tug on the audience's heartstrings with a sad commercial, look for dismal music and avoid anything too cheery. Tempo is another crucial factor to consider (BPM).Look for a music with a tempo that fits the ad's — a colorful and fast-paced ad won't feel as exciting if it's accompanied by a slow-tempo tune. When it comes to the type of music, you should also keep an open mind. There is no perfect genre for advertisements; if the song's tone, tempo, and concept complement your ad effectively, it will work well regardless of genre.
Finding the Right Artist
While it may be tempting to hire the hottest or most recognized musician for your commercial, the music licensing for a hit song is usually quite pricey. Taking into account up-and-coming musicians can help keep the license costs down. Using a lesser-known singer also means that your audience will be less familiar with the song, allowing them to concentrate on your ad and the message you want to express. Look through music blogs and ask around for lesser musicians who might be a good fit for your project.
Another factor to consider is the artist's reputation and image. Try to locate an artist with few public relations concerns, as they will be representing your brand, and you don't want public relations issues to harm your business's image.
How to Find Music on songfindr.com
Songfindr features a large collection of music and artists that are perfect for commercials. Simply go to the 'Songs' section of the website. Then you can use filters to discover a song that fits your specific ad — you can filter by mood to find music that matches your ad's tone, and you can be even more specific about what components you're searching for in a song by using the characteristics filter. You can also search by genre, artist, instrument, and length, as well as whether you want the song to have words or only be instrumental.
