Promotional licenses are required by businesses and brands. The promotional licensing options are 'Small Business,' which is for companies with fewer than 50 workers, 'Business,' which is for companies with 51 to 250 employees, and 'Enterprise,' which is for companies with more than 250 employees (request a quote for custom pricing). The employee count utilized should represent the total number of full-time and part-time employees employed by the brand/business that is producing the video.