How Does YouTube Monetization Work?

Written by Camille
Updated 2 years ago

Table of Contents

  1. YouTube Partner Program
  2. Ways to Earn Revenue
  3. How to Win Advertisers
  4. Partnering with Sponsors
  5. How Much Money Do YouTubers Make?.

To monetize your YouTube channel, you must first join the YouTube partner program and complete their requirements. To start generating Adsense revenue, simply enable monetization on your videos once you've completed those conditions.

Finally, YouTube monetization is purely determined by the amount of people who watch your video. People who make the most money are also the ones who have the most viewers.

YouTube Partner Program

The YouTube Partner Program is the most popular way for consumers to make money with their YouTube account, owing to its simplicity. You'll be able to start monetizing your films once you've met these requirements:

  • Follow the YouTube Partner Program's policies to the letter.
  • Be a resident of a country or territory that offers the YouTube Partner Program.
  • Have logged more than 4,000 hours of public watch in the last 12 months.
  • Have a following of over 1,000 people.
  • Have a Google AdSense account linked to it.

Once you’ve become a YouTube partner, they’ll be able to place ads on your videos as they see fit. If you'd like, you can enable this option for each video separately.

Just a reminder: in order to be paid for advertising on your videos, you'll need to setup an AdSense account.

Ways to Earn Money

The good news is that after you've been accepted into the YouTube Partner Program (YPP), they'll take care of a lot of the advertising work for you.

However, there are various ways to monetize your channel:

  • Advertising revenue is the most common type of revenue. On pre-roll, mid-roll, end-roll, and overlay commercials, you'll divide advertising revenue with YouTube (usually, artists get 55 percent).
  • Channel memberships: Subscribers can pay a monthly fee to access exclusive content and privileges on your channel.
  • Subscribers may purchase items directly on YouTube.
  • Subscribers can pay to have their comments appear in the comment section of Super Chat.

How to Win Advertisers

Under YouTube's partner scheme, the majority of users do not receive much money. Because advertising revenue is calculated based on the number of viewers, the largest YouTube partners will earn the majority of the revenue. However, there are four factors that can assist you in achieving your goal:

  • Your video must be advertiser-friendly, which means it should appeal to a wide range of audiences.
  • If the content was not created by you, you must have complete legal authority to upload it on YouTube.
  • You'll need to identify the audio and video in your videos, as well as the commercial rights to both.
  • The content of your video must adhere to YouTube's terms of service and community guidelines.

Partnering with Sponsors

The most lucrative, and rare, form of monetization on YouTube is having independent sponsors support your work.

Other than having a huge amount of views on your videos, there is no easy way to get sponsors for your film. There is no minimum quantity, but if you have a large number of viewers, corporations will be more eager to pay you for ad space.

In essence, this type of advertising eliminates the middleman (YouTube) and allows you to earn more money from advertising on your own content.

How Much Money Do YouTubers Make?

To become a YouTube partner, you'll need an AdSense account, as previously stated.

This is a platform where businesses can purchase ad space and YouTube may position their advertising wherever they want on videos. YouTubers get 55% of the money from AdSense advertising placed on their channel.

On a cost-per-click or cost-per-view basis, money is made. The advertiser has the option of choosing which one they want.

  • A view is defined as 30 seconds or halfway through an advertisement, whichever comes first.
  • A usual charge per view is 18 cents. As a result, if your ad receives 1.000 views and 10% of the visitors watch it, you may expect to earn around 15€.

Finally, the quantity of money earned is determined by the frequency with which advertising appear on your videos and how often your visitors interact with those commercials while they are running.

For most YouTubers, this implies little to no money, but for those with thousands (or millions) of subscribers, it may add up to a lot of money. Under YouTube's partner program, there is no promise of compensation.

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