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Micro licensing is a word used in the business to describe the size of a license.
A traditional license is usually purchased through a music publisher or representative that charges large clients and companies a substantial fee.
Micro licenses are "smaller" licenses intended for personal projects, independent films, and small businesses. Micro licenses were previously restricted to production libraries and royalty-free music.
Traditional Licenses vs. Micro Licensing
It's easier to understand micro licenses if you first describe traditional licenses.
Traditional licenses are negotiated on an individual basis between a customer and a representative of the artist, such as a record label or a music licensing agency. Traditional licensing is what it's called because it's the first type of license. The prices are usually quite substantial, and they are only paid to well-known artists.
So What’s Changed?
As music licensing agencies popped up, brands like Songfindr have given micro licensors a new alternative for soundtracking their work.
In some ways, this has modified the definition of micro licensing, or at least the meaning of micro licensing. It still refers to clients with limited resources, but it doesn't have to imply low-quality, generic music.
How Micro Licensing Works
Micro licensing has the advantage of being simple.
Most licensing organizations, including ours, have pre-cleared the licenses for rapid approval because it is connected with smaller projects.
